Factory farming: The Meatrix

By the creators of The Meatrix

Factory farming explained in animation

About The Meatrix (taken from themeatrix.com and their youtube channel):

The movie that started it all! The Meatrix (www.themeatrix.com) spoofs The Matrix films and highlights the problems with factory farming. Instead of Keanu Reeves, The Meatrix stars a young pig, Leo, who lives on a pleasant family farm… he thinks. 

Leo is approached by a trenchcoat-clad cow, Moopheus, and joins him on a journey to learn more about what goes on behind closed barn doors at factory farms. The Meatrix was created and produced by Sustainable Table (www.sustainabletable.org) and Free Range Studios (www.freerangestudios.com).

When The Meatrix launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change.

The Meatrix movies, now a series, have been translated into more than 30 languages and are one of the most successful online advocacy campaigns ever – with well over 15 million viewers worldwide. In early 2003, Free Range Studios awarded a grant to GRACE’s Sustainable Table program to create an animated movie.

The studio was impressed that Sustainable Table not only educated viewers about factory farming but also offered simple solutions to support sustainable food and agriculture. They created The Meatrix, spoofing The Matrix movie while educating viewers about the problems with factory farming.

To respond to the overwhelming positive feedback from the public, Sustainable Table and Free Range Studios launched the sequel The Meatrix II: Revolting in March 2006, to explore the dark side of the industrial dairy industry.

In November 2006, in partnership with Participant Productions, The Meatrix II 1/2 was also released to help promote the social action campaign around the Fast Food Nation movie and to show what happens inside a meat processing facility.

The films are humorous and creative satires that use pop culture and entertainment to educate viewers about the food they eat and where it comes from. Read more at www.themeatrix.com

organictalks.com